Background

AMP is the leading international financial services company in Australia and New Zealand. AMP also has significant global market share, servicing 10 million customers worldwide. With core businesses in retirement savings and income, investments, insurance and banking, AMP's operations are located in high growth markets for wealth creation products and services.

Business Challenge

To develop a multimedia presentation for the purpose of lead generation at the annual shareholders meeting for AMP Financial Planning requiring a presentation that would integrate seamlessly with other marketing materials. Timeframes were tight, and there were no second chances for delivery.

The Strategy

Bullseye developed a series of short animated sequences to capture the attention of passers-by, and tackle common themes of uncertainty amongst potential investors. By de-mystifying the process of financial planning, potential clients would feel comfortable talking to an AMP Financial Palnner. Due to the tight timeframes, Bullseye and AMP Financial Planning worked to a clear project schedule.

The Solution

Bullseye developed graphic animated sequences to illustrate the key concepts of investing. Each sequence had a topic to explore, demonstrating the ease of investing with AMP. The illustration style was kept simple, in keeping with the new Corporate Identity. The call-to-action was clear, and encouraged viewers to make contact with a consultant on the spot.

Results

The display formed part of a broader plan for an exciting Annual General Meeting, with shareholders and investors alike deeming the evening a success.