Bullseye Internet Solutions

	Background Subaru Australia is the sole importer of new Subaru vehicles, spare parts and accessories within Australia. Traditionally, Subaru Australia operated solely within the wholesale space of the automotive industry. Recent company changes have seen Subaru Australia extend their business into the Melbourne Retail market.

Business Challenge

Subaru's challenge was to develop the world's largest Subaru dealership to support the Melbourne Retail Operations. This was met with the 6 month development of Subaru Interactive @ Docklands - an international showpiece offering visitors and customers a unique automotive experience.

The Docklands location acts as the hub for all Melbourne Retail Operations, and is supported by satellite sales and services sites throughout the Melbourne region.

Subaru appointed Bullseye to develop a website to support the Melbourne Retail Operations.

The Strategy

Bullseye worked closely with the Subaru Australia team to develop a website that showcases the world-class facilities of Subaru Interactive @ Docklands. They include:

Custom-built Defensive Driver Training Course and All-Wheel Drive Track
Base for the Subaru Rally Team Australia
Headquarters for the Australian arm of Subaru Technica International (STi) - Subaru's high performance arm
30 bay dedicated Service Centre
Interactive Room
25 seat Cinema
New and Used Car Sales Centre

The Solution

To provide cost efficiencies Bullseye recommended a solution that used frames to display existing subaru.com.au content, where required. This had two benefits:

Content was integrated between the two websites, providing a seamless customer experience
Content need only be maintained in one location in order to be updated across the two websites

All new content pages were built using the same technology as subaru.com.au (Microsoft Active Server Pages), and using the existing database (Microsoft SQL Server 2000) and infrastructure (Windows 2000 Server) of the subaru.com.au website.

In addition to the above, the website has been designed and developed to address the following:

Improve customer service by providing the capability for customers to Book a Service and Book a Test drive online
Development of an online searchable database of Used Cars.
Ability for Subaru to manage content in selected areas of the site.
Location Maps and provision for customers to contact Subaru Interactive @ Docklands and participating satellite sites online.

	Results The site was launched in conjunction with the official opening of Subaru Interactive @ Docklands on May 18th 2002. Initial feedback has been very positive.