THE BRIEF

Significant changes to consumer habits, spurred by the enormous growth in smart phone technology, have inspired the new Blackmores Mobile App which offers pharmacy assistants and consumers “on the go” access to extensive information and advice on the Blackmores product range as well as valuable information about common health conditions and how to manage them naturally.

THE BRIEF

The Australia Unlimited iPad magazine is a new monthly publication that is focused on shifting international perceptions of Australia by telling the stories of talented Australians who are changing the world for the better though their creativity, business acumen, research and  humanitarian efforts.

Bullseye supported Australia Unlimited through strategy advice, the ipad app launch and promotion activity, social media, video production and by creating the website for the online content.

THE BRIEF

• Build awareness of British Columbia as a world-class winter destination to the Australian market.

• Build and nurture the database of Australian registered users.

• Generate an ongoing communication through email and social interaction.

• Build the current database by 20%.

THE BRIEF

 Starlight asked Bullseye to build a uniquely creative site to inspire Christmas donations.

Traditionally Christmas is an important time of year to fundraise for not-for-profit’s like Starlight and the donations help seriously ill children not only at Christmas time but also throughout the year.

THE BRIEF

Drillsearch is a major oil and gas explorer and developer that operates in a complicated industry where communicating the value it provides to shareholders is a challenge and expensive.

Management wanted to create a website that talked to shareholders in an effective, interesting and efficient way. The company wanted to create a leading investor relations site that was engaging and informative.

THE BRIEF

Brisbane Marketing is the city's economic development agency and is focussed on driving long term economic and social benefits to residents and businesses of Brisbane.

To ensure that Brisbane Marketing is in a position to deliver these benefits effectively they turned to Bullseye to redevelop all their B2B websites by providing an innovative approach to promote Brisbane both nationally and internationally.

THE BRIEF

Concerned by trends highlighting Australia’s escalating health challenges such as its ageing population and high levels of obesity, Blackmores looked to its existing 288,000 Australian online members as well as trends from the social media boom to understand what Australians want to know about health and wellbeing.

The feedback was that consumers who were seeking reliable and credible information and advice on health and wellbeing often experienced confusion about where to look and who to trust.Bullseye and Blackmores identified this as an opportunity to create a destination that would inspire, inform and educate Australians to better health.