In response, the traditional ‘one-size-fits-all’ website was replaced with a site that can be personalised for each member.
A profile is generated from each member’s nominated interests which is used to serve relevant information to the member. The website also aims to ‘get to know’ each member by analysing their behaviour on the site, and intuitively interacts with them to guide them to relevant content.
Blackmores.com.au offers users access to reliable natural health information and a selection of interactive tools like
Communities, which allow consumers to find like-minded members, and research and discuss personal health concerns relating to:
• Women’s Health
• Men’s Health
• Digestion
• Weight Management
• Fitness and Energy
• Stress and Mental Performance
• Pregnancy, Preconception and Breast-Feeding
• Parenting and Children’s Health
• Healthy Ageing
• Cold, Flu, Allergies and Immunity Virtual Wellness Centre
For free natural health advice, members can ‘
Ask a Naturopath’ with options to chat online; send an email for a detailed, personalised response, or speak directly by phone to one of Blackmores’ Naturopathic Advisory Team members.
Blackmores
‘Health Topics’ cover causes, symptoms and natural therapies for more than a hundred common health conditions. The
Learning Centre is stocked with articles, videos and podcasts, and there is an extensive collection of frequently updated material covering a range of topics like diet, nutrition, lifestyle and exercise.
The site also offers a ‘
Product Assistant’ tool, which helps consumers find the products they are looking for quickly and easily, and a ‘
Wellbeing Blog’ that boasts the latest news and updates from our natural health bloggers.
A 'Shop Online' function is available members which marks the first time that Blackmores products have been available to purchase directly online.
"We believe something truly revolutionary is happening with the way people are using the internet to learn about health and wellbeing", said Cassandra Brill, Blackmores' Digital and Interactive Manager.
"We want to help people take control of their own health. No longer will we be telling our consumers what we think they’d like to know, we are using technology to allow them to tell us what is most important to them, then supporting that with informed and reliable information they can use themselves and share”.
Australia’s biggest health and wellbeing website offers targeted online communication and has truly achieved consumer engagement, confirming that Australians were crying out for an online health destination.
Since launch 2,184 editable wellbeing goals have been set, that’s an average of 32 goals a day!
The Health Communities that we set up within the website are gathering new members daily, in fact, our two women-focused communities (Women and Pregnancy/Preconception) alone have attracted over 12,000 members.
Each community is organically gaining an average of 70 daily posts since launch.
We now have over 305,000 users signed up to the new Blackmores website, making us Australia's largest online natural health community!