Tourism British Columbia

in short

Build awareness of British Columbia as a world-class winter destination to the Australian market.
Build and nurture the database of Australian registered users.
Generate an ongoing communication through email and social interaction.
Build the current database by 20%.

OUR APPROACH

Re-skin the BeCurious website in line with the ski theme.
Create a competition for two to win a winter holiday in British Columbia to help build the database of users interested in British Columbia.
Create the Tourism British Columbia Facebook page to allow interaction and conversations to commence.
Develop Aussies Love British Columbia promo page on Facebook to house the competition and registration which was I-framed from BeCurious into the promo page.
Online display, PPC search and launch eDM.

CLIENT FEEDBACK

Facebook delivered extremely well delivering ~25% of traffic through supportive ads. It has been seen that 46% of those who clicked on the support ad, travelled to the BeCurious website after they finished registering.

THE RESULTS

In the first two weeks the campaign delivered 815 new members (+700 from last campaign).
Time spent on BeCurious site ~2 mins which is great for a competition based site.
80% of users who entered the competition also opted into to receive further marketing communications.
Upwards of 2,850 have liked the Facebook page.

Loft 503, 8 Commerce Street, Auckland City Phone : +64 27 513 8299 Fax : +61 2 9929 5543

PO Box 3513, Norman Park QLD 4170. Phone : (07) 3831 2622 Fax : (07) 3054 0206

Level 1, 2 Rankins Lane, Melbourne, VIC, 3000. Phone : (03) 8620 6200 Fax : (03) 8677 6549

72 Christie Street, St Leonards NSW 2065 Phone : (02) 8923 5050 Fax : (02) 9373 6487