Retail business is going through a change cycle.  Online retail is growing at a rate of knots, around 30% a year compound, and customers are moving from traditional and mall shopping to online, seeking greater product variety and better value.

DFO is the first of CSFGAM’s portfolio of 37 shopping centres to transition to a shared digital platform which aims at addressing this issue by engaging customers and providing additional distribution channels to deepen their relationships with consumers across the board.

DFO’s website which launched 24 January 2012, including an easy to use store finder and mobile site, has enhanced customer experience by providing vital shopping and retailer information at the time when customers want it, whilst in-centre.

In addition, DFO’s new Offer Network which provides exclusive retailer offers that can be printed and redeemed in-store and Events tickets can be booked and/or purchased online providing additional reason for foot traffic to continue to shop in store.

Benefits are not limited just to consumers either. The platform upon which DFO is built has provided CFSGAM a cost-effective solution for its shopping centre portfolio from its smaller local centres to its large prestige centres such as Chadstone. It improves internal efficiencies in managing digital assets; including a hybrid centralised / decentralised content management and publishing model.